Looking for the perfect toy, gift or craft supply? Discover Amsterdam’s best toy stores, as recommended by the Mamas.


Hebbes in Speelgoed In the busy Harlemmerdijk, Hebbes in Speelgoed stocks a good range of wooden toys, toy kitchen equipment, Sylvanian Famillies, puzzles and books. Brands include Brio, Djeco, Barbapapa, Happy Horse and Nijntje.

De Kleine Eland A packed-to-the-rafters store in the Jordaan carries a wide range of toys, from wooden ride-on toys hanging from the ceiling, miniatures for dolls houses, dress-up clothes, wooden toys for babies to train sets (and everything in between). A large draw-factor to the store is the railway set at the back which your children can play with while you shop.

Tinkerbell Toys Located in the famous Spiegelkwartier, one of the attractions of Tinkerbell Toys is the 2-foot bear in front of the store, who blows bubbles all day long! Tinkerbell’s collection includes a great range of Schleich toys, train sets and science and nature toys. There is a small train set inside for small children to play with.

Gone with the Wind The first thing you notice about Gone with the Wind is their beautiful selection of mobiles, but they also have a large range of wooden toys including Knikkerbaans, construction toys, train sets and puzzles and also ride ons and larger toys such as dolls houses and farms. Their brands include Djeco, Kapla, Brio and Pintoy. Located on the Vijzelstraat.

The Gamekeeper For the older child, check out the games specialist in the Centrum area which stocks a large range of board games.

Mechanisch Speelgoed Another packed-to-the-rafters toy store in the heart of Jordaan, this store stocks over 2,500 toys. It specialises in mechanical robots and vintage-style toys. Check out their large range of snow domes and wind up toys.


Goochem Goochem is quite a large store near the Overtoom, with a good range of ride-on toys, blocks and building toys. Their range also includes HABA, Steiff, Brio and Kapla.

Wijs West A concept store in the West along popular Bilderdijkstraat, this cute store stocks ride on toys, plush and clothes. Wijs West also has a cafe and toy area for mothers, prams and toddlers to enjoy a cuppa, browse the stores and have a moment to chat with other mothers!


Imagine A lovely little shop on the Amstelveenseweg that has been running for over 10 years. Toys are arranged by age range. There is also a clothing selection and a mama recommended children’s hairdresser in store.

De Pijp

Mikado On the Albert Cuypstraat, Mikado’s range is small but carefully chosen and includes wooden toys, puzzles, ride-ons, mobiles and room decorations. The owner is very accommodating and happy to order in any requests.

Spellenwinkel Friends and Foes On Roelof Hartstraat across the canal from De Pijp specialises in board games from the most classic to cutting edge and is ready to advise you on a game that will keep friends and family happy and involved.


De Zaailing De Zaailing is an anthroposophic store on the Ruysdaelstraat, which offers, not only a great range of wooden toys (including Plan Toys, Pintoy and Selecta), but also natural craft supplies (for young and old), felting kits, Steiner-type dolls, puppets, and gorgeous clothing for children and adults made from natural materials. They also have a good range of Schleich animals, books for adults and children (in Dutch) and outdoor toys.

Cedille This spacious store at the Gelderlandplein is packed full of toys, furniture and costumes for children.


Oude Muis, Kleine Beer is located on the Scheldestraat and has attractively-displayed toys with an old-fashioned feel.

De Winkel van Ninjtje (The Miffy Shop) This store is also on the Scheldestraat and sells everything Nijntje.

Chain/Online Stores

De Bijenkorf Amsterdam’s largest department store overlooks Dam Square and has a decent range including Janod, Brio, EverEarth, Nijntje, Lego, Hasbro and Ravensburger.

Hema has its own selection of low-priced toys, both wooden and plastic, as well as a good range of craft supplies.

You can also find a large selection of toys at Intertoys, and most Blokker and Kruidvat stores offer a small range of inexpensive toys and games.

Image Credits: Freepik