Ju-Ju-Be Europe



If you want the best, cutest, or the most functional changing bag, there’s only one place to go...Ju-Ju-Be. It did start with changing bags, but it now has blossomed into purses, handbags, tote bags, shopping bags, laptop bags, wallets and all sorts of other bags that will make your friends jealous. Did we really say that out loud?
A toddler melting down in the middle of your favourite restaurant. An adorable little squish getting hangry (that’s hunger-anger and it’s nothing to mess with!) in the shop checkout line. We’ve been there!!! Which is why Ju-Ju-Be created changing bags with features that allow you to solve any of mum life’s little (or big) problems. Easy-access zipper compartments for storing favourite toys? Yup! Quick, unzip, and hand one to that toddler having an epic meltdown! Insulated bottle pockets to keep your tiny one’s bottles warm? Yes! Quell the hungry outcries in mere seconds! Ju-Ju-Be changing bags showcase thoughtful, functional features, so you can feel confident no matter where life takes you (or what it throws at ya!).
Built 100% from word of mouth and an amazing league of “Pink Lady” super fans. Our community has become an extended family of devoted parents, teachers, mothers.

10 Reasons to love your Ju-Ju-Be!

1. Machine washable + air dry

2. Lifetime warranty!

3. Teflon™ fabric protector

4. Agion® antimicrobial treatmen

5. Memory foam changing pad

6. The ‘Mummy Pocket’

7. ‘Crumb Drains’ make cleaning easier

8. Bottle pockets insulated by 3M Thinsulate™

9. Self-healing zipper technology

10. High quality and durable metal hardware throughout

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About us

Welcome to the largest and fastest growing parenting community in the city. Bringing you everything you need, to be the family that you want.

Amsterdam Mamas is a volunteer-run foundation providing information and support to international parents in Amsterdam and the surrounding regions.