Our Favourite Toy Stores in Amsterdam

July 04, 2012 By Editorial Team 3 Comments

Looking for the perfect toy, gift or craft supply? Discover Amsterdam's best toy stores, as recommended by the Mamas.


Hebbes in Speelgoed In the busy Harlemmerdijk, Hebbes in Speelgoed stock a good range of wooden toys, toy kitchen equipment, Sylvanian Famillies, puzzles and books. Brands include Brio, Djeco, Barbapapa, Happy Horse and Nijntje.

De Kleine Eland A crowded store in the Jordaan which manages to stock many different toys. They have wooden ride-on toys hanging from the ceiling, a large range of miniatures for dolls houses, a good selection of dress-up clothes, wooden toys for babies, train sets and loads more. There is a railway set at the back which your children can play with while you shop.

Tinkerbell Toys Located in the famous Spiegelkwartier, one of the attractions of Tinkerbell Toys is the 2-foot bear in front of the store, who blows bubbles all day long! Tinkerbell’s collection includes a great range of Schleich toys, train sets and science and nature toys. There is a small train set inside for small children to play with.

Gone with the Wind The first thing you notice about Gone with the Wind is their beautiful selection of mobiles, but they also have a large range of wooden toys including Knikkerbaans, construction toys, train sets and puzzles and also ride ons and larger toys such as dolls houses and farms. Their brands include Djeco, Kapla, Brio and Pintoy. Located on the Vijzelstraat.


Goochem Goochem is quite a large store near the Overtoom, with a good range of ride-on toys, blocks and building toys. Their range also includes HABA, Steiff, Brio and Kapla.


Knutsel and Frutsel In English this translates to “knock together and fiddle” (at least, according to the dictionary). This store is on the Hoofdorpweg and focuses on crafts for kids and adults. They have a great range of supplies, a selection of toys from Schliech, Brio, Lego, and Plan Toys, and a huge puzzle selection.

Imagine A lovely little shop on the Amstelveenseweg that has been running for over 10 years. Toys are arranged by age range. There is also a clothing selection and a mama recommended children's hairdresser in store.

De Pijp

Mikado On the Albert Cuypstraat, Mikado’s range is small but carefully chosen and includes wooden toys, puzzles, ride-ons, mobiles and room decorations. The owner is very accommodating and happy to order in any requests.

Kwinkel voor Kinderen Kwinkel contains a small selection of new toys and clothes as well as a larger selection of second-hand clothes, shoes and toys. It pays to visit this store regularly if looking for second-hand toys as you will occasionally find some gems at a very good price. Located on the Albert Cuypstraat.


De Zaailing De Zaailing is an anthroposophic store on the Ruysdaelstraat, which offers, not only a great range of wooden toys (including Plan Toys, Pintoy and Selecta), but also natural craft supplies (for young and old), felting kits, Steiner-type dolls, puppets, and gorgeous clothing for children and adults made from natural materials. They also have a good range of Schleich animals, books for adults and children (in Dutch) and outdoor toys.

Cedille This spacious store at the Gelderlandplein is packed full of toys, furniture and costumes for children.


Oude Muis, Kleine Beer is located on the Scheldestraat and has attractively-displayed toys with an old-fashioned feel.

De Winkel van Ninjtje (The Miffy Shop) This store is also on the Scheldestraat and sells everything Nijntje.

Chain Stores

De Bijenkorf Amsterdam’s largest department store overlooks Dam Square and has a decent range including Janod, Brio, EverEarth, Nijntje, Lego, Hasbro and Ravensburger.

Hema has its own selection of low-priced toys, both wooden and plastic, as well as a good range of craft supplies.  

You can find a large selection of toys at the chain stores Intertoys and Bart Smit, and most Blokker and Kruidvat stores offer a small range of inexpensive toys and games.


Photo credit: miki via photo pin cc

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